The compulsion to consume

Today’s Guardian Comment is Free section has an interesting piece by Micah White, contributing editor at Adbusters, discussing the environmental movements failure to find agreement on a solution to Global Warming. This shouldn’t really be a controversial topic for Guardian readers, who typically pride themselves on cycling to work and holidaying by train, they also apparently look something like this:

But even with these marketable green credentials, this piece has brought on a storm of angry comments, making up about half of the total 159.

Here’s a taster:

White’s central point was:

“The future of environmentalism is in liberating humanity from the compulsion to consume.”

An idea which is pretty much fundamental to what Adbsuters do. Yet even his mild suggestion that advertising, or commercial propaganda, should somehow be restrained (and no small amount of confusion among the readers as to which arguments were White’s and which he was taking issue with), was enough to prompt outcry from a large portion of those who feel the need to comment. That’s pretty depressing really. Perhaps White should have began with advertising directed at children, that angle at least should arouse less controversy.

Of course this article about reducing consumption was finely balanced with an ad for BMI airlines just to right.

For a history of advertising the best place to start is Adam Curtis’ The Century of Self and his blog here. There is also a ‘rare interview’ with him here.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s