Shift in the media balance of power has been greatly exaggerated
Despite optimistic claims that “Israel is losing the social media war over Gaza”, the mediating influence of the news industry remains dominant in our cognitive understanding of the conflict; contorting information through both bureaucratic and institutional parameters; determining what is sayable and unsayable, what is visible and what remains hidden.
However, there is certainly a sense that this power is beginning to be eroded. Whereas television was said to bring war into our living rooms, social media realises the uncensored sights and sounds of war in realtime. Paul Mason’s recent essay on the role of social media in informing a new generation of hyper-connected news readers makes a strong case for a shift in power. Unfortunately, there’s little evidence this has translated into a broader media shift.